As you probably know, this video is viral with
70, 942, 020 71,242,675 74,126,723 views currently.
KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.
Joseph Kony is a wanted warlord and a sadistic, predatory killing sociopath, whose victims are children in Africa, for the most part. He recruits boys and makes them into soldiers, often forcing the boys to kill members of their own family. He recruits girls for his sex-trade industry.
Wiki Joseph Kony:
For a different perspective and critique of this film, here is an article titled Why You Should Feel Awkward About the ‘Kony2012′ Video
Here is another critique of the film, from Al Jazeera, titled Dangerous Ignorance: The Hysteria of KONY 2012: